Lead Product Manager – Mobile App Content & Personalization

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Job Description:

  • Own and execute a roadmap of mobile app content, personalization, and consumer experience initiatives across native iOS and Android applications
  • Partner with marketing, merchandising, and site operations teams to bring campaigns, product launches, seasonal moments, athlete stories, and commercial initiatives to life
  • Define product strategy and requirements for content experiences, personalization, product storytelling, and discovery experiences
  • Identify personalization opportunities using audience insights and behavioral data
  • Lead cross-functional teams through discovery, prioritization, delivery, launch, and optimization
  • Analyze customer feedback, product analytics, market trends, and competitive benchmarks
  • Execute test-and-learn opportunities to improve content performance, engagement, conversion, and app experience
  • Communicate product narratives, strategy, priorities, tradeoffs, and roadmap direction to stakeholders
  • Partner with engineering on scalable, high-quality iOS and Android experiences
  • Support release planning, QA validation, launch coordination, and post-launch optimization
  • Champion a mobile-first approach to connect athletes with relevant content, products, and experiences

Requirements:

  • Bachelor's degree plus 5+ years of relevant experience, or Master's degree plus 3+ years of relevant experience, or equivalent combination of education and experience
  • 5+ years of experience in software, technology, eCommerce, digital product, mobile applications, or related consumer-focused fields
  • 3+ years of experience in product management
  • Experience leading digital product initiatives within mobile applications
  • Experience delivering consumer-facing experiences across iOS and Android
  • Experience with release planning, analytics, QA, and post-launch optimization
  • Strong product strategy, prioritization, roadmap management, and execution skills
  • Experience leading cross-functional teams from discovery through launch
  • Experience partnering with marketing, merchandising, and site operations teams
  • Experience using analytics, experimentation, customer feedback, and consumer insights to inform product decisions
  • Excellent communication and stakeholder management skills
  • Sponsorship is not offered for employment-based work authorization

Benefits:

  • Paid "UA Give Back" Volunteer Days
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources
  • Physical activity and overall well-being programs
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