15Five is the AI-powered performance management platform built for business impact. 15Five’s AI-powered all-in-one people management system is easy to use, delivers effortless insights, and enables managers to lead with impact so that companies and their people can thrive. Within the flow of work, HR leaders are empowered with data-driven insights and recommendations while managers are transformed into change-makers, accelerating engagement, performance, and retention. 15Five combines generative AI, custom analytics, and human-centered principles within a complete platform, including 360° performance reviews, engagement surveys, goal tracking, manager coaching and training, and ongoing feedback tools like guided 1-on-1s and check-ins.

A career at 15Five is the chance to have high impact in a fast paced, remote startup environment that operates with focus, urgency, and accountability. Every role and every hire meaningfully impacts our trajectory.

We’re a high-performance, high-purpose team that gives you the chance to Build the Future of Work. We run on High Standards and High Support — holding a high bar for results, ownership, clarity, and disciplined execution, while investing in manager enablement, skill development, and whole-person care. We are committed to a No B.S. environment, meaning we anchor ourselves in truth, course-correct in real time, and expect people to lean into direct conversations.

We are focused on ensuring every 15Fiver can Work in the Future and that starts with proactively using AI across all aspects of your role to increase leverage, speed, and impact.

If you're energized by a fast pace, high standards, and high accountability for yourself and others, you'll thrive here and we encourage you to apply.

The Staff Product Marketing Manager will define and own 15Five’s story as we move from established performance management messaging toward a future where AI makes HR and performance management processes more efficient. This person will build the narrative from the top down (company story, AI point of view, problems we solve, and proof) and connect our AI products into one clear portfolio story. Partnering closely with marketing, Sales, Product, and Customer experience.

They will test messaging with buyers, carry it through to the website, demand programs, sales narratives, and launches, and show that it works through new-logo pipeline, win rate, and customer adoption and retention.

KEY OUTCOMES Outcome 1: Define, test, and secure approval of 15Five’s company story

• Within the first 90 days, review the interim website messaging against buyer research and recommend what to keep or change
• Deliver a top-down company narrative (company story, AI point of view, problems we solve, proof) approved by the CEO
• Establish 15Five’s voice and tone direction

• Build a portfolio framework that maps each AI product to the performance management and people management problems it solves, approved by the executive sponsor
• Maintain one approved product narrative that Product, Sales, and Marketing all work from
• Ensure every published product claim has passed accuracy review
• Place each new AI product into the portfolio story as it reaches market

• Test core messaging with buyers before broad rollout, and use the results to guide internal decision making
• Supply the narrative and content for product launches and the related enablement
• Deliver win/loss and competitive insights, battle cards, and objection handling, including price and objections
• Establish baselines and report on messaging resonance using pipeline, win rate, and adoption at each scheduled positioning review

• Set customer story criteria and the interview guide in partnership with content marketing and the marketing team.
• Provide market, buyer, and competitive input to pricing and packaging decisions

• Repositions an established brand without alienating current customers. Builds the story from the company level down before working on product-level messaging, and frames AI around the problems it solves for HR leaders and managers, never AI for its own sake.

• Is obsessed with the unmet needs in performance management and people management. Grounds messaging in what buyers and customers actually experience.

• Settles disagreements with buyer message testing, win/loss interviews, and call evidence. Does not treat internal opinion (including executive opinion) or AI-generated output as buyer evidence, and does not let research delay timely recommendations.

• Leads the writing on a story many senior leaders have opinions about. Pulls the useful part out of conflicting views, presents a clear recommendation, and holds it under pressure without becoming defensive. Knows when to escalate and when to keep negotiating.

• Understands AI well enough to translate capabilities accurately without overselling. Builds credibility with the CTO and Director of Product, cuts product detail without losing accuracy, and separates accuracy feedback from preferences about framing.

• Exceptional writer with a strong sense of voice and tone. Sets the standard that others apply across web, campaigns, sales materials, and customer stories.

• Carries strategy through to execution with demand generation, content, design, and Enablement. Earns sellers’ trust by joining real deals and turns Sales’ instincts into testable hypotheses. Builds on work in progress rather than starting over.

• Assesses trade-offs and agrees on priorities before taking on new work. Uses AI to build frameworks and run research, competitive analysis, and buyer analysis quickly.

• 10–12+ years in B2B SaaS product marketing, including at least one company-level repositioning
• Track record making AI or technically complex products clear and credible to business buyers; HR tech experience is a strong plus
• Experience bringing conflicting senior stakeholders to alignment using evidence
• Hands-on buyer research, message testing, win/loss, and competitive analysis
• Portfolio or solution messaging across multiple products
• A writing portfolio that shows a strong command of voice and tone
• Confident without ego; comfortable building on work already in progress

The typical work week will be Monday through Friday, between the hours of 8:00 am and 5:00 pm (flexible), working an expected 40+ hours/week. Ability to accommodate early-morning or after-hours meetings at least 4 days a week is a must due to collaboration across various time zones.

$148,000 - $195,000 a year Annual Base Pay Range, US Full-Time Staff Product Marketing Manager.

This role's Total Rewards package includes participation in an annual discretionary company bonus program, equity awards, and comprehensive benefit and wellbeing offerings.

We offer amazing benefits that align with our values and culture at 15Five.

Your Health & Wellbeing

Medical, dental, vision with 15Five cost subsidy

Employer paid Short-Term, Long-Term Disability, and Term LifeFamily planning support with enhanced medical plans and consultation programs

Inclusive Benefits Stipend

Your Life

Flexible Time Off Program

Military leave

Paid Company Holidays

Sabbatical Program

Your Future

Your Work Life

Remote work

Our Mission, Vision, & Values -https://www.15five.com/about

Our People and Culture -https://www.15five.com/about/careers

Our Personal & Professional Development Resources -https://www.15five.com/resources/content-library

Reading over the role description and feeling like you don’t check every box? That’s okay; if you think you have what it takes but don’t necessarily meet all the criteria, please apply—you could be exactly who we are looking for!

15Five follows equitable hiring practices. Our compensation programs are designed to attract, motivate, and retain talented employees who are highly engaged, high performing, and have an exceptional impact on the business and our customers.

The salary range displayed on each job posting reflects the target for new hire salaries for the role across all US locations. Within the range, individual pay is determined by budget allocated for the role and additional factors, including job-related competencies and skills, experience, and relevant education or training. Please note that the compensation details listed in US job postings do not reflect added total compensation including equity or benefits.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.