Vice President (VP) of Marketing

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WHO WE ARE

The system of record for volunteer programs worldwide

Better Impact is the system of record for volunteer programs at tens of thousands of organizations: nonprofits, hospitals, governments, campuses, and companies. We're G2's #1 volunteer management platform, backed by Brydon Group, a veteran-led private equity firm, and growing fast.

We recently acquired one of our largest competitors, and we're building one company and one platform out of two. It's an inflection point, and the people who join now get to shape what comes next.

OUR TEAM & CULTURE

We believe technology should strengthen communities and support the professionals who lead their programs. Our team is committed to building meaningful tools while fostering a workplace where people feel supported, valued, and empowered to grow.

We take the work seriously. We don't take ourselves too seriously.

WHO WE'RE LOOKING FOR

A leader who builds the team and the brand, and holds the funnel accountable

You've led B2B SaaS marketing and inherited a mixed team, then turned it into a high-performing one. You lead first: you make the seat calls, set the standard, and build the culture. You don't wait for a finished brief.

You have real brand and category instincts. You've helped build a category narrative or a movement, Gainsight or HubSpot style, not just run campaigns. And you hold demand gen accountable: you know SQLs, conversion, and CAC cold, you live in the funnel, and you can pull the report yourself even if you hire someone to run it day to day.

You do a lot with a lean team and budget. You're here to build the engine and the movement, not maintain someone else's.

WHAT YOU'LL DO

Own marketing strategy and execution across our multi-product portfolio

Assess and build the team: Set the standard, stand up a marketing org that performs

Make the pipeline legible: lead scoring, attribution, and source-level CAC, so SQLs and conversion are visible on demand

Grow inbound and convert more of it, and own the budget with a clear return on every channel

Unify the brand into one platform story: one company, many products, one category

Build the movement: turn our category direction into the community, content, and events the market follows

WHAT YOU BRING

A track record leading B2B SaaS marketing, including turning an inherited, mixed team into a high-performing one

Both sides of the house: real brand and category instincts, plus command of demand gen (SQLs, conversion, CAC)

Fluent in HubSpot and comfortable pulling the funnel report yourself

You've coached people up and made the hard call when someone wasn't right for the seat

Experience in a fast-scaling, high-volume B2B SaaS environment

Benefits

Medical, dental & vision insurance (after 90 days)

401(k) (after 90 days)

Unlimited vacation + 9 paid holidays

Paid parental leave

Competitive comp package

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

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With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

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Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...